MacKellen Media

Email Marketing Will Supercharge Your Business

Drip campaigns. Sequences. Automation.

Email marketing gives you full control over your business.

Instead of relying on other companies as the "bridge" between you and your customers, email marketing gives you direct control over your ability to communicate with your customers.

So even if the "bridge" crumbles...

You can still reach your customers. And vice versa.

As a local business owner, you can use your SEO content marketing strategy to generate hundreds of local email addresses. Which, if set up correctly, can also mean hundreds of local referrals.

But the thing is, the average customer requires 6-10 touches before they buy. So setting up a system on your website that gets emails, follows up consistently (but not too consistently), and speaks to your customers in a voice that's consistent with your brand is massively important. And is exactly where an email sequence will come in handy. Which, in a nutshell, is a handful of automated emails that your customers get when they sign up to your list. Leading to more leads and revenue.

Are you collecting emails on your website?

If not, why not?

Check out these stats:

  • For every $1 spent, email marketing generates $38 in ROI. – Campaign Monitor
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
  • 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
  • Consumers who purchase products through email spend 138% more than those that don’t receive email offers.

You Don’t Need a Massive List To Make Massive Bucks

Making money from your list isn’t about quantity…

It’s about quality.

Renowned copywriter and author Doberman Dan was able to make $205,000 from his list of only 130 people.

How?

Because his list was extremely interested in his services.

Instead of pitching a list of 200,000 people that didn’t want what he was selling... (which is what many businesses do)...

He pitched 130 people that REALLY wanted what he was selling.

In 1 year he sold:

First run of an 8 week coaching program - $45,000 (9 attendees x $5000)

Second run of an 8 week coaching program - $80,000 (10 attendees x 8,000)

Two day bootcamp event -$80,000 (8 attendees x $10,000)

That’s $205,000 from a list of 130 people with an investment of about 3 hours per week.

Now, I don’t tell you this to convince you to start selling bootcamps and coaching programs… (although you probably could).

I’m telling you this to show you that even a SMALL list can bring in BIG bucks if two things are done correctly:

  1. The emails collected are from the “right” type of customers.
  2. You understand WHAT your customers want to buy. And get creative with the offers you pitch

Because here’s the thing…

People Buy In Batches.

Meaning, once they've identified a problem they want solved... Money is less of an issue.

Why?

Because they've shifted their focus off of the price tag and onto getting their desired outcome. One example is new years resolutions. Let's say that for their resolution, someone decides they want to lose 20 lbs.

So what do they do?

In one solution-hungry splurge, they buy a gym membership, running shoes, protein powder, healthy food, and maybe even coaching.

But as you and I know, this passion only lasts 2-3 weeks.

So if you get their email address when they're "hot", you can sell them all sorts of stuff.

But if you wait until they're cold... then you missed a big opportunity. That is, until they come back next year.

And this is why email marketing (and email sequences in particular) are so dang important.

Because instead of waiting until your customers go "cold" and move on to something else...

You're delivering massive value to their inbox right when they want it (and need it) the most.

And the best part is, if you deliver what you told them you were going to deliver...

You've not only created a lifetime customer...

You've created an advocate of your business. Someone who will keep buying from you (and referring their friends) for years to come.

Is Email The "Missing Connection" In Your Business?

Tell me this isn't crazy:

The first wheel, known as a "pottery wheel", was invented around 3500 bC. But it wasn't until 300 years later that someone figured out how to repurpose it for transportation.

Ice cream was invented in 2000 BC. But it took a full 3,900 years for someone to come up with the ice cream cone.

The toilet as we know it was invented in 1775. But it was almost 100 years later until toilet paper was invented!

Although these things make us say "duh" now, they weren't obvious to us at the time. And right now, there are an almost infinite number of alternative connections / complimentary uses for things that we haven't yet thought of. And some of these connections are in your business.

What's something obvious (yet previously overlooked) that you could provide as an add-on for your customers?

And how could you package that add-on into an irresistible email offer?

That's called optimizing your list.

Because as business owner, you have a massive amount of "stored value" in the form of knowledge and experience.

And even though what you know seems “normal” to you…

There’s people out there — aka your current customers — that would pay higher ticket prices for more personalized or in-depth products.

So, the email marketing question becomes...

How can you provide even MORE value to your customers?

And We Can Help You Answer That Question

If you need help building, communicating with, or optimizing your list...

We can do it all for you.

Meaning, not only will we create the entire email sequence, writing all of the copy for you...

But we'll also create the lead magnet (the thing you give to your customers in exchange for an email address) and set you up with the email software you need. Installing it all onto your website for you.

You don't even have to lift a finger. Except to call me.

Feel free to reach out to me @ 541-977-8377.

More Leads. More Conversions. More Revenue.

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