Does Bend’s Growth Have You Feeling Like This?
If so, you’re not alone.
Believe it or not, I can actually remember the days when floating down the river at the old mill without bumping into anyone or encountering a screaming child was within the realm of possibility.
But now? Fuhgetta bout’ it!
And with so many new faces, now’s the perfect time to take your website’s SEO to the next level.
Here’s some SEO facts that will make you say “cool”…
1) 76 percent of people who search on smartphones for something nearby visit a business within a day, and 28 percent of those searches result in a purchase. (Think with Google)
2) The average traffic share generated by sites listed on the first page of Google is 91.5%. (Chitika)
3) SEO has 20 times more traffic opportunity than PPC on both mobile and desktop. (Jumpshot/Moz)
…So how can you capitalize on all of this?
By implementing a few simple SEO techniques for your local Bend business.
Bend SEO Techniques You Can Use Right Now
The basic SEO areas that you’re going to want to focus on to rank your business in Bend, Or are:
- Website / on page SEO
- Content marketing
- Google my business
And I’ll cover each one quickly right now.
1) Website / On-page SEO
When it comes to SEOing your website, the first thing you’re going to want to do is register your website with Google search console and index your web pages. Once completed, it’s time to turn your focus on to optimizing on-page ranking factors, such as:
Pro Tip: You’re going to want to include your main service(s) and you’re doing business on your home page, while putting your more niche-specific services on your other “service” pages.
2) Content Marketing
Content is a great way to optimize your site for SEO. Not only will content help your local search rankings and bring in more foot traffic, but depending on
the keywords you target, will also begin to attract a national audience as well.
The only problem is, most business owners don’t know how to use content to their advantage. Or what type of content to create.
Here are a couple simple ways to generate content ideas for your business:
Ask Your Audience And Answer Questions
One of the best ways to figure out what type of content to create is by leveraging your email marketing strategy and simply asking your list what they’d like to see. If one of your customers informs you of a question they’d like to ask you, then chances are that many other customers have that same question as well.
Why not give them the world’s best answer in the form of a 2000 word blog post? And while you’re at it, watch your traffic go up too.
Find Content That’s Working And Make It Better
An almost too-easy way to create content for your business is by doing competitor research and seeing what content is already doing well. Then making it better in some way.
Making it better can mean many things. Some examples would be creating a post with a larger word count, providing your own unique perspective / spin, answering more questions than your competitors did, going more broadly or narrowly on the subject matter at hand, adding more images / videos than they did, and so much more.
Doing competitor research on what type of content is already doing well will give you an idea of what the market is currently responding to, and will give your content a better chance of being successful. (In the form of views, leads, and $$$).
The Local Chiropractor With A National Audience
A great example of local-content-gone-national are Dr Rahim’s Youtube videos.
Even though Dr. Rahim is based in LA, he has patients fly in from all over the USA because of the content he’s posted on Youtube. Often times, potential clients (and people who are looking for something different to consume) love the behind-the-scenes type content that highlights what life is like in your industry.
What cool things in your business are you keeping from the public eye?
Pro Tip: Including Youtube videos on your website will also increase your website’s authority, which we’ll cover briefly right now.
3) Google My Business, Authority, And Credibility
The next SEO step is to register your business with Google My Business.
For the sake of brevity, you can find out exactly how to register your business with GMB here.
Once registered, you’re going to want to start building up authority and credibility.
To begin building authority, you’re going to first want to create an internal linking system on your website. This means that you have pages on your website linking to other pages on your website, creating a “network” of linked pages. Once completed, you’re going to want to build up your local backlinks, which can be done by leveraging your content marketing strategy once it gets up and going. Meaning, once you have an audience, the backlinks will come naturally.
When it comes to credibility, the best way to do this for local SEO is by collecting and responding to business reviews. You can do this by reaching out to members of your email list, facebook group, or previous customers by giving them some type of incentive to lead you a good review on Google.
Once the review is completed, you’re also going to want to make sure you respond to the review that you’ve been left (which adds more SEO value to the review). It is often the case that the local businesses with the most responded-to reviews will be ranked first in the “map pack” on the first page.
Beware Of The 5 Most Common Negative Ranking Factors
Everything we’ve previously discussed has been considered a positive ranking factor. Negative ranking factors are the complete opposite. Meaning, they will hold your site down in the land of no traffic until you get them fixed.
If you’re doing all the positive ranking factors correctly, then you usually won’t have to worry about negative ranking factors unless you’re doing SEO for the very first time. If that’s the case, then it would be beneficial for you to at least browse through the negative ranking factors.
Wrong Business Category In GMB
If you’re a landscaping company but register your business as a moving company in Google My Business, then chances are you’re not going to rank at all. If this mistake has been made, simply changing the business category to the correct one can have a very positive effect on your SEO rankings.
Wrong Business Address In GMB
If you’re business address in GMB is listed incorrectly, or you’re using a fake address, then you’re walking a very fine line with Google. The best SEO methods to use are those that are considered “white hat”, meaning they are 100% legal and legitimate.
Inconsistent NAPs / Using A Telephone Tracking System
This could be one of the most overlooked issues when it comes to negative ranking factors. Even though it can be beneficial to know who called and where they’re from, using telephone tracking software to acquire “too much” customer information can damage your local SEO rankings tremendously. A good rule of thumb is that if you wouldn’t want someone to do to you what you’re doing to your customers, then you probably shouldn’t do it.
An Infected Site
If you have malware, threats, or any unknown files lurking around on your website, then you should clean those up ASAP. Having a site that isn’t safe to your visitors is not only sketchy for your customers, but poses a real threat to your local SEO rankings if found out.
Too Many GMB Locations With Same Phone Number
If you have multiple locations, then you’re going to want to make sure that you create clear distinctions in GMB for each one. Criss-crossing numbers and using the same number of multiple locations could affect how GMB interacts with your website and citations. If you are struggling to land on the first page of google and have multiple locations using the same phone number, then this could be one area you may need to check up on.
Although ranking your local business using SEO in Bend, OR may sound complicated, it is actually very straightforward and simple. But it does take time to learn. The multiple areas of SEO and the proper keyword strategies involved are best mastered by trial and error, so if you’re going about ranking your business yourself, it is best to allow yourself at least 6 months before you expect to see any major results. But once the results do come in, you may be hooked for life. And find yourself spending hours on keyword research tools just for fun, like us.
If you’d like to be on the first page of Google and have us do your SEO for you, then please contact us here or give me a call at 541-977-8377.
Although are currently focusing on BEND SEO (which you can see by this post), we have began taking on more national and ecommerce companies as well. With great results.
What have you found to be the most beneficial for ranking YOUR local business?